Mr SAM Husaini

President & Chief Strategy Officer at PROCREALLIGENCE

Mr Sam Husaini is an experienced marketing and communications executive with 30 years of experience globally, primarily in India and the Middle East/West Asia region. He has expertise in areas like strategic marketing, branding, corporate communications, digital marketing, and driving business growth.

Has led marketing and communications for major brands like Coca-Cola, Unilever, Mastercard, CNN, Emirates Airlines, Etisalat, Abu Dhabi Government entities, etc. He was founder and Managing Director of Impact BBDO agency in Middle East/North Africa. Grew it into a leading agency handling brands like Pepsi, Mars, Etisalat, Abu Dhabi Government, etc.

He has founded his own agency Procrealligence in 2020 as a Fractional CMO helping startups and brands with marketing and growth strategy.

His key skills include P&L management, developing brand and marketing strategy, new business conversion, integrated communications planning, team leadership and mentoring.

His educational background includes MBA in Marketing & Finance and a BSc in Chemistry.